Tech & Innovation - December 17, 2024

Blackmagic's URSA Cine Immersive: A Game Changer for Appl...

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The Apple Vision Pro VR headset has been primarily used for video viewing, with a limited number of immersive videos produced by Apple. The introduction of the Blackmagic URSA Cine Immersive, the first camera capable of shooting in Apple's Immersive Video format, is poised to change this scenario. The camera, available for pre-order at $29,995, is expected to ship in late Q1 2025.

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The URSA Cine Immersive Specs

Blackmagic's URSA Cine Immersive is equipped to capture 3D footage at 90 fps, with a resolution of 8160 x 7200 per eye. It features custom lenses designed for its large format image sensor and provides extremely accurate positional data. The camera also comes with 8TB of network storage, recording directly to the included Blackmagic Media Module and allowing live syncing to a DaVinci Resolve media bin for remote access by editors.

Enhanced DaVinci Resolve Studio

Along with the URSA Cine Immersive, Blackmagic is also updating DaVinci Resolve Studio to work with Apple's Immersive Video format. New tools will enable editors to pan, tilt, and roll footage while editing on a 2D monitor or in a Vision Pro.

The Potential Impact on Immersive Content Creation

Despite Apple's efforts in creating short documentaries, sports clips, and films in its Immersive Video format, it hasn't released a camera for third-party production companies to produce content. Blackmagic's camera could fill this gap, enabling the creation of more immersive content for the Vision Pro and other VR headsets, given Apple releases a Vision product that consumers are willing to invest in.

The URSA Cine Immersive might seem expensive at nearly $30,000, but it offers much more out-of-the-box value than typical Blackmagic's cameras. A standard 12K URSA Cine camera costs around $15,000, but doesn't include lenses or built-in storage, which come standard with the URSA Cine Immersive.