Read more at source.
Read more at source.
The AI-generated profiles, which were labeled as AI managed by Meta, were launched alongside the company's celebrity-branded AI chatbots. They were meant to showcase unique interests and personalities for users to interact with. However, users were not impressed with what they found. Particularly controversial was an AI persona named Liv, who was identified as a proud Black queer momma of 2 & truth-teller. Users criticized Meta for allowing a predominantly white team to create such a profile, and for the profile's inability to be blocked.
In response to the criticism, Meta decided to remove the AI profiles rather than fix the issue of them being unblockable. Despite this setback, the company does not seem to be abandoning its plans to bring more AI-generated characters to its platforms. It has already teased AI clones of human creators capable of holding lifelike video calls, and creators can already train their own chatbots to respond to followers on their behalf. Meta is also experimenting with inserting its own AI-generated imagery into users' Facebook feeds.
In a previous interview, Connor Hayes expressed that Meta will likely become more proactive about surfacing AI-generated content over time, comparing it to the shift from showing recommended content instead of posts from people you follow. This indicates a significant shift in the way social media platforms operate, potentially leading to a future where users interact more with AI-generated content than with content from their friends or people they follow.
The recent Financial Times article was about our vision for AI characters existing on our platforms over time, not announcing any new product. The accounts referenced are from a test we launched at Connect in 2023. These were managed by humans and were part of an early experiment we did with AI characters.
