Tech & Innovation - January 10, 2025

Watch Duty: The Fire-Tracking App Becoming Indispensable...

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Los Angeles has been under the siege of horrific wildfires for three days, with the Palisades and Eaton fires causing residents to abandon their homes and belongings. Amidst the chaos, many have turned to Watch Duty, a fire-tracking app that provides real-time updates on fire perimeters, evacuation zones, and air quality. The app has become an indispensable tool for those living in dread, waiting to hear about the fate of their homes.

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Watch Duty: The Genesis and Growth

Watch Duty was created by John Clarke Mills, a resident of Northern California who experienced firsthand the fear and uncertainty of a wildfire threatening his home in 2021. He channeled his frustration over the lack of timely information into creating an app that could help others track fire movements near them. The app has since grown into a critical resource, covering 22 states across the western and central US.

Unprecedented User Influx

The devastating scale of the Los Angeles fires has brought an unprecedented number of users to the platform. The app gained 600,000 users overnight, becoming the top app in Apple's iOS app store, even unseating ChatGPT. While the app has surged in popularity before, it has never seen growth to this degree.

Managing the Crisis

In an interview, John Mills shared insights into how Watch Duty's small team is managing the influx of users and what the future holds for the platform. Despite the challenge, the team is committed to providing vital, real-time information to those in need during these devastating fires.

This is bonkers, man. We're having our Oprah moment right now, unfortunately. There have been big fires before, but this one has really gone wild. This is such a destructive fire. This one is just so populated, that's the difference. We've had worse fires. But, like how do you judge worse? This is fucking disastrous. - John Mills, CEO of Watch Duty