Read more at source.
Read more at source.
Xiaohongshu, known for travel and lifestyle content in China, has seen a surge in downloads from TikTok users. Despite the language barrier, these users are hoping to rebuild their communities on the new platform and express their discontent with the US government's decision to ban TikTok over surveillance concerns.
The Supreme Court heard arguments from TikTok and the US government regarding a law that would force TikTok to sell its US operations or face a ban by January 19. Experts believe the law is likely to be upheld, causing panic among users and prompting them to look for alternative platforms.
Despite the potential for a ban, many TikTok users are choosing to move to other Chinese social media platforms like Xiaohongshu and Lemon8. This decision is seen as a form of protest against the decisions by US lawmakers. However, there is no guarantee that these platforms will not face a similar fate in the future.
Founded in 2013, Xiaohongshu has been a successful platform in China for several years. The Shanghai-based company reportedly generated over $1 billion in annual profits in 2024, making it one of the most popular platforms in China that non-Chinese people have only recently discovered.
"I would rather stare at a language I can't understand than to ever use a social media [platform] that Mark Zuckerberg owns," said one user in a video posted to Xiaohongshu, highlighting the extent of the users' dissatisfaction with the potential TikTok ban.
