Tech & Innovation - March 01, 2025

Amazon Unveils AI-enhanced Alexa Plus: A New Era for Voic...

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Amazon has finally taken the wraps off its AI-enhanced version of Alexa, called Alexa Plus. The new version of Alexa is powered by a mixture of LLMs and integrations that reach across news partners and all kinds of apps and ordering services. You'll be able to use Alexa to add events to your calendar, buy concert tickets, and ask questions about the news. However, Amazon is making some big promises here, and there's still a lot we don't know. The service won't start rolling out until March, and it sounds like availability will be limited even then.

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First Impressions of Alexa Plus

Jennifer Pattison Tuohy shares her first impressions of the new Alexa at Amazon's event. She highlights the elimination of the need for 'Alexa speak', and the ability to create routines and control smart home devices without the need to know their names or locations. The reliability of Alexa's understanding is noted as the biggest improvement.

The Evolution of Alexa

The long-awaited new Alexa, Alexa Plus, is set to bring a more conversational, context-aware, and capable assistant to your smart home. With a new voice (eight of them, in fact) and a new attitude, this is the biggest change to the voice assistant since it debuted in 2014. The new features seem impressive and promise to change the way we interact with our smart devices.

Gone is the need for Alexa speak. Instead, I created a morning wake-up routine just by talking about what I wanted, and controlled several smart home devices without knowing their names or locations. Of all the new features Amazon announced for the voice assistant, talking to Alexa and having it reliably understand you is easily the biggest improvement.