Tech & Innovation - March 23, 2025

Google Maps' Data Deletion: Cloud Backups to the Rescue

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Google Maps users have been voicing complaints on platforms like Reddit about the disappearance of their Timeline data, which tracks historical location data. Google has acknowledged the issue, confirming that it accidentally deleted this data. However, users who did not have Google's cloud backups enabled will not be able to recover their lost data. This incident brings to light the importance of cloud backups and the delicate balance between privacy and data security.

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Google's Response

Google spokesperson Genevieve Park confirmed the data deletion in an email to The Verge, stating that the issue was a temporary technical glitch. She assured that almost all users with encrypted Timeline backups would be able to restore their data, but those who did not have backups enabled would be unable to recover their lost data.

Data Recovery and Cloud Backups

Users reported receiving an email from Google with instructions for data recovery for those who had enabled the app's cloud backup feature. To check the status of this feature, users can tap their user icon in the Google Maps app and look for a cloud icon. This incident emphasizes the importance of enabling cloud backups for data security.

Privacy vs Data Security

Google had previously warned users about its shift to on-device storage for Google Maps location data, a move aimed at enhancing user privacy. However, this approach increases the risk of data loss, as demonstrated by the recent technical issue. While Google Maps allows users to export location history data to a file, there is no clear way to reimport the data without the cloud backup servers.

We briefly experienced a technical issue that caused the deletion of Timeline data for some people. Nearly everyone with encrypted Timeline backups will be able to restore their data; unfortunately those who did not have backups enabled will not be able to recover lost data. - Google spokesperson Genevieve Park