Read more at source.
Read more at source.
The Honda Zero prototypes draw inspiration from a number of iconic vehicles from the 70s and 80s. These include the Lamborghini Countach, AMC Gremlin, Aston Martin Lagonda Shooting Brake, and the Brubaker Box. This design approach is a deliberate strategy by Honda to offset the 'future shock' of an ultra-minimalist interior.
Rather than temper the space-age design elements that were present in the original Honda Zero prototypes, Honda has chosen to lean into them. The result is a pair of vehicles that are both unique and visually striking, with a design aesthetic that is decidedly futuristic.
Despite the attention-grabbing exterior design, the real product that Honda is showcasing with these prototypes is the software. The company has developed an in-house operating system for these vehicles, named after its iconic Asimo robot. The futuristic exterior design serves as a way to draw people into the conversation about this high-performance system-on-a-chip.
The Zero EVs mostly feel like a lot of window dressing for the actual product, which is software. What better way to draw people into listening to a TED talk about high-performance system-on-a-chip than to stand in front of a car that looks like it should be floating in low orbit?
