Tech & Innovation - February 13, 2025

Nvidia Delays RTX 5070 Launch: A Strategic Move Against A...

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Nvidia, a leading player in the graphics card market, has strategically delayed the launch of its RTX 5070. Originally set for February, the launch has now been pushed to March 5th, according to the product page. This move comes just as AMD is gearing up to unveil its Radeon RX 9070 and 9070 XT in a streaming event on February 28th. Nvidia's timing allows it to assess AMD's offerings and potentially adjust its strategy.

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Rumors of a More Potent AMD Card

There are rumors that AMD may be working on a more powerful card than its announced RX 9070 and 9070 XT, potentially featuring 32GB of RAM. AMD gaming marketing boss Frank Azor has stated that the 9070 XT won't be a 32GB card, but has not addressed the larger rumor.

Nvidia's Preemptive Strike

In a preemptive move, Nvidia plans to ship its $749 RTX 5070 Ti ahead of AMD's event on February 20th. This could be an attempt to capture market interest and steal some thunder from AMD's upcoming launch.

AMD's Competitive Leverage

AMD has indicated that it will not be competing with Nvidia's latest and greatest cards. Instead, it appears to be targeting the Nvidia 4070 Ti and 4070 Super performance levels with its Radeon 9070 cards. AMD's main competitive lever could be price, offering similar performance at a lower cost.

Nvidia's Potential Counter

As a company with the ability to make $20 billion in pure profit in a single quarter, Nvidia has the financial strength to counter AMD's strategy if necessary. The delay in the RTX 5070 launch gives Nvidia additional room to make adjustments based on AMD's offerings.

Nvidia's strategic delay of the RTX 5070 launch creates an opportunity for the tech giant to assess AMD's Radeon RX 9070 and 9070 XT, and potentially adjust its strategy, leveraging its significant financial muscle.