Read more at source.
Read more at source.
The video that sparked this controversy was initially shared with The Verge by an anonymous tipster before being removed from YouTube by a copyright enforcement company representing Sony PlayStation. The video demonstrated an internal prototype of AI technology voicing and performing Burch's character, Aloy. However, Guerilla, the Horizon developer, clarified that the technology is not currently in active development and did not use Burch's voice or facial data.
Burch's concerns extend beyond her personal career. She has expressed worry for the art form of game performance itself. With the advent of AI technology capable of mimicking human performance, the future of the industry and the role of human actors within it is uncertain. Burch's concerns echo the sentiments of many within the industry, highlighting the potential disruption AI could cause.
In response to the growing presence of AI in the industry, SAG-AFTRA, the union representing voice and performance actors, is currently on strike against video games. The strike is a call for protections against the potential displacement of human actors by AI technology. The union is seeking safeguards to ensure the continued relevance and importance of human performance in video games.
We are currently on strike. SAG-AFTRA is on strike against video games because of AI. Because this technology exists, because we know that game companies want to use it, we're asking for protections.